Your website is packed with compelling content from product descriptions to location pages to blog posts. But often the marketing strategy emphasizes SEO and overlooks the importance of search capabilities within their websites.Once you understand how people are searching on … read more
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Marketing attribution is key to determining how various channels, messages, and offers impact customers’ decisions. Successful ROI measurement can result in optimized marketing spend, higher conversion rates, improved personalization, optimized creative assets, and improved product development. The more customer data … read more
Marketing organizations are eager to implement advanced marketing analytics to become more data-driven and maximize customer lifetime value, increase sales, and reduce churn. But companies face several hurdles when trying to transition to advanced analytics, including siloed data and reliance … read more
For most businesses, finding and engaging with consumers takes place online. It’s a fast-paced market that places a premium on ease of use, relevance and immediacy. To keep up, a robust digital presence is an absolute necessity. In fact, in … read more
Use this guide to help you take the first steps to strengthening alignment across marketing and fundraising, starting with establishing common goals, processes, and tactics powered by a unified view of constituent data shared between the two teams. The four-part … read more
Use this guide to map the multiple touchpoints you have with your supporters. As constituent engagement becomes increasingly digital, there are more touchpoints than ever before, leading to many disconnected experiences. That’s why digital engagement through organized and intentional constituent … read more