核心网络要点vs. 页面体验:它们有何不同
Core web vitals are important, but they're just one part of page experience. At SMX下, Diane Kulseth showed how marketers can optimize for all of these signals.
The phrases “page experience” and “核心web命脉” are often used interchangeably, 但它们实际上指的是两套独立的网站指标.
“Core web vitals is a set of three metrics that are part of the overall page experience search signals that went live in 2021,“黛安娜Kulseth, Siteimprove的高级全球十大外围足球平台顾问, 说, SMX下. “The page experience search signals in the past have focused on a safe and user-friendly browsing experience for visitors, 关注网站的移动友好性, 安装好HTTPS, and making sure that the visitor’s experience isn’t interrupted by intrusive interstitials.”
Google uses all of these page experience signals (shown above) to rank websites, 但并非所有国家的权重都相等. It categorizes three “core” signals into their own group: largest contentful paint, 第一次输入延迟, 以及累积布局偏移. 这些是手机外围买球网站推荐评估的最重要的页面体验指标.
核心网站作为页面体验的子集
这三个 核心web命脉 反映搜索者加载任何给定页面的经验. If any of these elements are misaligned, users will most likely walk away with a negative impression.
最大的意旨油漆. This refers to the time it takes for the largest or main element of your page to load for users. Minimizing images and removing any unnecessary code will help speed up this process.
“It may be a hero image, or a large heading or a large block of text,”Kulseth说. 它是你可见页面中最大的部分, so anything that’s above the fold or able to be seen immediately on your browser, 无论是台式机还是手机.”
“It’s important to make sure that all of this loads within two and a half seconds or less,”她补充说.
第一次输入延迟. 这是衡量互动性的关键. It looks at how long it takes for pages to respond to a visitor’s action, 例如滚动一定深度或点击按钮.
“You want your website to be able to respond very quickly to that action,”Kulseth说. “事实上, this should be quicker than the amount of time it takes for your largest contentful paint to load. 全球十大外围足球平台看的是100毫秒或更少.”
累积布局转变. 这可以测量加载时页面内容的移动量. 这些意外的更改通常是由编码问题引起的, 哪些因素会破坏网站访问者的体验.
“我喜欢以新闻页面为例，”库尔塞思说. “假设你正在阅读一篇关于任何主题的新闻文章, and you’re reading along and then all of a sudden these big ads come through on your phone and move everything down. And next thing you know you’re scrolling as fast as you can to try to get back to w在这里 that content is.”
“从本质上来说, it’s moving the page in such a way that it disrupts that experience for the end visitor,”她补充说.
Aligning every element on your page — whether it’s by setting height and width attributes for your images or setting a minimum height for fonts — can help ensure your content doesn’t get pushed down when other resources load (ads, 嵌入或其他动态注入的内容).
然而，并不是所有的营销人员都是在 有效地实现核心网络关键. Some believe their influence is too little to make much of a difference. 但有 一些 discernable impact: the average search engine visibility of sites increases by 1% when all 核心web命脉 are met, 减少了3.根据a 研究 从SISTRIX.
关注核心网站至关重要. 但, 以确保站点的未来性, marketers should make sure the rest of their page experience signals are optimized as well.
页面体验如何衡量
而核心网络仍然是最重要的信号, 其他页面体验指标手机外围买球网站推荐分很重要. 然而,, 要跟上这么多指标, many marketers and site owners may wonder what the consequences of neglecting them will be.
随着核心功能的推出和本页面体验的更新, 这是否意味着一切都将分崩离析?”Kulseth问. “全球十大外围足球平台会看到排名下滑吗? 这在现实生活中到底是什么样子的?”
为了回答这个问题，她指着一个 博客 手机外围买球网站推荐发布这些更新, 也就是说，一个好的页面体验并不会压倒拥有很棒的页面体验, 相关内容. 显然，内容仍然是一个更重要的排名因素.
“It’s very common to think 核心web命脉 [and page experience] changed everything about search,”Kulseth说. “但 at the end of the day, quality 相关内容 is still what’s most important. 当你听到这样的事情 E-A-T，这些仍然是一个可靠的全球十大外围足球平台策略的核心组成部分.”
“Core web vitals help to serve as a differentiator for those strong content websites to see who’s delivering this content in the most efficient manner and loading those pages as quickly as possible with the least amount of disruption to the end visitor,”她补充说.
高质量的, 相关的内容可以帮助网站排名好, but page experience elements must also be optimized for that content to stand out among a results page full of similar high-quality content. Here are the additional signals marketers should be aware of when optimizing their pages from a user experience perspective.
Mobile-friendliness. 简单地说,网站 针对移动设备进行优化 会在搜索结果中表现更好吗. Marketers and site owners must make sure their page content is responsive to viewport changes and loads quickly.
HTTPS /安全: Google gives preference to sites using the HTTPS protocol over non-HTTPS domains. 这是因为HTTPS为用户提供了更多的安全性. Marketers should ensure they have set their site to HTTPS using a valid SSL证书.
侵入性的插页式广告. 广告或任何其他形式的弹出窗口可以经常 将页面分成块，损害用户体验. 使用这些元素屏蔽重要内容的网站, 特别是在手机版本上, 会在页面体验方面得分较低吗.
手机外围买球网站推荐使用这些页面体验信号——核心的web要点, 安全级别, mobile-friendless, and more — to prioritize pages with both good content and a high-quality user experience. 这些是在搜索中表现最好的页面. 而且，它们也是用户的理想选择.
“An improved experience is certainly better for any of your visitors and your eventual consumers because they’re able to get to what’s most important to them,”Kulseth说. “This allows your pages to do that quickly and without any sort of obstacles in their way.”
Opinions expressed in this article are those of the guest author and not necessarily 搜索引擎的土地. 列出了工作人员作者 在这里.
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